The healthy bakery Cafe for new generation who are health conscious according to the concept healthy bread from 100% natural ingredient. The brand focuses on high quality product from natural ingredients and fine selected grains with high nutrition. Fine production process is used e.g. non daily whip cream is used to lessen fat and calories in cakes by 50%. The products are divided into 2 types 1) bakery, which divided into 4 types; cookies & cakes, sweet bread, croissant, French bread. There are over 200 bakery menus to fill up customers’ selection. The bakery is freshly produced on daily basis with high quality natural ingredients and fine refinement grains through fine production process. 2) High nutritious and unique beverages over 30 menus for health conscious people including gourmet coffee, milk  beverages and milk products, fresh fruit juices. Shop interior and decoration are designed to be modern and flexible, some of them have counter seating. In & Out Bakery has now 17 outlets spreading located at department stores and supermarket in Bangkok.