The company introduced the first ever Japanese buffet restaurant in Thailand with the concept “All you can eat but pay what you have left”. The business is differentiated from other buffet restaurants with more menu variety of 150 items including Japanese, Chinese and European food with the proportion 70:20:10 respectively. In special occasion, the restaurant will offer premium and rare food to add variety and value to consumers according to the policy to offer good food quality, service quality and value for money to customers. Despite the concept of all you can eat, the restaurant sets the rule to fine those who leave uneaten food. This is to initiate a good buffet tradition that is to prevent waste from buffet. This good will benefits not only to the company, but also to consumers and for natural resource economy.

Currently, there are 3 OISHI Buffet outlets in Bangkok and 1 franchise in Phuket, which opens daily from 11.00-14.00 hrs., 14.30-16.30 hrs. and 17.00-22.00 hrs. Each round is priced differently from 449++ baht (11.00-14.00 hrs.), 399++ bath (14.30-16.30 hrs.) to 499++ baht (17.00-22.00 hrs.). The main target for OISHI Buffet is high income working people and high income family including party groups.

OISHI Express

BRAND CONCEPT

The brand also offers Japanese buffet like OISHI Buffet, but targets family and working people in vicinity areas of Bangkok. Currently there are 4 branches opened to service. The restaurants open to service without session specified but each session is limited to only 1.45 hrs. at 319++ baht with comparable quality as OISHI Buffet. There are some adjustments in the menus to serve customers’ preference.