The brand operates Japanese noodle, called ramen, which the recipe has been developed for its uniqueness of noodle and soup to fit with Thai taste. Both Thai and Japanese styles are offering with over 50 menus. Aside from ramen, a variety of Japanese sushi menus and other A La Carte menus, including desserts are available. The company selects high quality of food ingredients and soup recipe in order to provide the customers with delicate noodles and mellow-tasting soup. Fine machinery are used in nearly every production process to guarantee hygiene to the target market i.e. white collars, teenagers and university students. At present, 24 OISHI Ramen outlets are operating in leading department stores in both Bangkok and provincial areas such as Pattaya, Chiang Mai and Phuket.